With comprehensive analytics and seamless integrations, it’s perfect for organizations aiming to enhance their outreach and engagement. Encharge integrates easily with donation platforms and CRMs via Zapier, allowing data to flow smoothly between tools. Although it doesn’t offer a free plan, Encharge provides a 14-day free trial and scalable paid plans. It’s best suited for nonprofits with established email lists and data-driven strategies.

HubSpot

These platforms offer a wide range of features and integrations, catering to various needs and preferences, making them popular choices among nonprofits and other organizations. Email marketing is crucial for nonprofits as it allows them to reach a wide audience, engage supporters, and drive donations. It provides a cost-effective way to communicate with donors, volunteers, and stakeholders, helping to build relationships and increase awareness of the nonprofit’s mission and activities. Moosend has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the options, but Moosend’s intuitive interface made it easy to get started. The automation features are a lifesaver, allowing me to focus on crafting meaningful messages rather than getting bogged down in logistics.

Mailerlite

Brevo is a great tool for nonprofits seeking an email marketing platform with a limited free plan. Its email automation tools compete with the best, and its strong segmentation options allow organizations to send messages based on donor behavior and engagement levels. With drip campaigns, personalized messaging, and real-time analytics, nonprofits can streamline communication and strengthen donor relationships.

Is Mailchimp Free for Nonprofits?

• Elastic Email offers an extensive platform for email marketing, with a strong emphasis on affordability and scalability.
• While not entirely free for nonprofits, Mailchimp offers a 30-day trial for Essentials and Standard plans.
• It includes easy-to-use email designers, landing page creators, and webinars hosting – a perfect combination to educate and interact with donors.
• Personalized communication increases donor retention and lifetime value.
• This follow-up will make your donor feel like they made a difference and inspire them to stay involved.

Showcase your nonprofit’s unique mission with custom headers and your organization’s colors and logos. Add text, photos, graphics, GIFs, emojis, links, attachments, and even link video previews in your messages to help tell your story and inspire action. Your organization’s anniversary is a fun milestone to celebrate with your dedicated community.

MailerLite even has an AI writing assistant to help craft better subject lines and content. We researched over 230 email marketing software providers to bring you the best email marketing software for your nonprofit. Using email marketing requires you to develop enduring supporter relationships while continuing to maintain their involvement with your mission.

All of this is possible when you have integration from your CRM to your email platform. If you’re using a general CRM, you also have the capability of accessing info held in the donor contact record to your email advantage. At its core, email should be so easy that it feels like an afterthought. But so personalized, strategic, and important, it feels like it took the work of a whole army. You can also request a free trial and see Moosend’s powerful functionality for yourself.

Mailchimp — Integrations with Donation Platforms like PayPal

If that got your attention, it’s also packed with top-notch marketing automation features that don’t disappoint. Engaging stakeholders is crucial for nonprofits, and email marketing is a proven method. Fortunately, many tools provide handy email builders, templates, audience segmentation, automated workflows, email marketing platforms nonprofits and beyond. They can enhance your nonprofit’s outreach, attracting more donations, volunteers, and awareness. Moreover, some platforms offer nonprofits discounts of up to 50% off regular plans. By integrating these tools effectively, nonprofits can maintain consistent communication with supporters and efficiently track performance.

• They even include two important reminders at the bottom, along with contact information.
• Keep in mind that 79% of readers scan content rather than read it word for word, so organization is vital.
• Its robust automation capabilities and user-friendly interface make it ideal for organizations looking to maximize their outreach efforts.

They’ve integrated donor management, email marketing, and fundraising tools in one system that understands nonprofit workflows. Although VerticalResponse doesn’t offer free email marketing for nonprofits, it has a lot to offer. The platform provides users with a 60-day free trial with access to all core features.

Why choose Kit over Mailchimp?

From email forms to landing pages and contact segmentation, ActiveCampaign has all the usual marketing features. GetResponse is an excellent choice if you want an all-rounder nonprofit marketing platform. Not only can it help you create email forms for generating leads, but it can also help you market to potential donors via Facebook ads and web push notifications. MailerLite keeps things simple while still offering essentials that matter.

We’ll take a look at data, content, design, and reporting to uncover the breadth of nonprofit email strategy. While email marketing is often viewed as a tool for businesses looking to pad their bottom lines, it can also be useful for those organizations where profit isn’t the goal. Create a custom email with one of Givebutter’s easy templates—or start from scratch—and select which supporters will receive it. In that time, we’ve helped description of impact, all thanks to generous supporters like you. A short, timely message to meet the moment keeps you part of the conversation and shows supporters they’re seen and valued, even when you’re not making an ask. Even when you have this framework for choosing the right email campaign service for you, there are plenty of options that might get you confused.

Ways to Boost Donor Retention for Smart Nonprofits

With the lack of time (and sometimes even lack of team) that most nonprofit employees are faced with, email marketing is one of the best ways to connect with your supporters. Through email, you can show donors the impact they’re making and the gratitude your organization has for them. In-real-time analytics and A/B testing enhance the performance of the campaign in the long term. The big free plan, clear pricing, and good customer service mean that MailerLite is perfect for nonprofits that need email functionality without the high prices. Donor management is very simple with the integrated donation forms and CRM functionality.